Lidl’s proposed development involves the construction of a new building that will provide 2,125m2 gross internal floorspace, with a net sales area of 1,325m2. The proposed development will provide 142 generously proportioned car parking bays, including Disabled and Parent & Child spaces, that sit at the front of the store.
The building will be to Lid’s latest specification featuring a glass front design that will maximise natural daylight and incorporate other sustainable design features.
The site is well placed to encourage access by sustainable modes of transport, being within walking distance of housing to the north and south. Customer cycle parking will be provided to accommodate shoppers who may wish to visit the store by bicycle.
Vehicle access to the site will be taken off Frogmore Lane via a new access road that will not only serve the Lidl store but future development planned on the adjoining land to the north and west. The site’s location on Brownhill Way, one of the main routes into Southampton, will allow easy access from the large areas of housing on the north side of the city, as well as by motorists travelling to/from work in the city centre. The City Council have plans to improve traffic flows along Brownhill Way through the construction of a new roundabout at its junction with Frogmore Lane, and Lidl will help facilitate that project by bonding a significant area of their land adjoining the existing junction to help accommodate the larger roundabout, as well as a financial contribution towards the cost of the project.
The Bluestar 17 bus service runs between Lordshill and Southampton City Centre and stops along Lower Brownhill Road a few minutes walk from the site. This link is direct and regular and will allow for frequent connections for existing residents to the store.
The store’s car parking spaces will be arranged in a manner so that it will be safe and easy for customers to manoeuvre around the car park, with the disabled and parent and child parking located close to the store entrance. A dedicated area for cycle parking will also be provided at the front of the store.
The site does not sit in a designated floodzone and so is not at risk of flooding. In granting planning permission the Council will have to be satisfied that not only will customers using the store be safe in the event of serious flooding, but also that the development will not increase the risk of flooding elsewhere. To that end the development will include a new drainage system that will be designed so that the rate of surface water run-off will be restricted to the current greenfield rate, as required by the Environment Agency.
The site has previously been in agricultural use for many years. It has not been assessed by specialist ecologists and has been deemed to not be of significant ecological value.